Go Big or Go Home!
VSG Commerce recommends the BigCommerce platform to its clients who are looking for safety, security, and flexibility of features for their digital properties.
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Go Big or Go Home!

Go Big or Go Home!

What’s the first step in building a great eCommerce experience? Choosing the right platform of course!

VSG Commerce recommends the BigCommerce platform to its clients who are looking for safety, security, and flexibility of features for their digital properties.  By utilizing VSG Commerce to build your site on the BigCommerce platform, businesses can easily establish the following:

  • Superior Pricing Strategies
    • Give your B2B customers a B2C-level experience with custom pricing at the SKU level for customer groups.
    • Take control of bulk pricing with customization down to the SKU level for individual customers or customer groups.
  • Impactful Product Mixes
    • Manage your entire product catalog within the BigCommerce control panel or push from an external system through the Catalog API.
    • Use the platform’s ability to sell an unlimited number of physical or digital goods to build your product mix.
  • Promotions that Drive Conversions
    • Segment your customers for pricing, product access, and promotions without having to maintain a second site.
    • Drive and convert more traffic with leading SEO tools, 70+ promotions and discounts, single-page checkout, and abandoned cart saver.
  • Integrations with Back-Office Systems
    • VSG Commerce will develop the integrations with 3rd-party eCommerce applications that BigCommerce provides to give your store the software it needs to sell effectively in-store and online.
  • Operations that Scale for Growth
    • Grow and scale on an eCommerce platform that delivers superior performance and security. VSG Commerce can help you cut complexity and operational headaches by using BigCommerce so you can focus on driving more business.


Client Case Studies

VSG Commerce helps clients draw the maximum value from the solution.  Below are case studies of two clients who chose to implement BigCommerce as their platform to help them grow their businesses.

Sportsmith – Pumping Up!

Sportsmith began supplying fitness equipment parts and products in 1995. Today they are the nation’s largest supplier of fitness equipment parts for treadmill belts, treadmill decks, and more. Health clubs everywhere have come to depend on them for their unmatched speed of delivery, the unsurpassed quality of their parts, and the level of service that they provide. Their customers also appreciate that their prices are 10 – 30% lower than anywhere else.

Since the needs of fitness facilities and individuals are ever-changing, Sportsmith is constantly expanding their line of quality fitness accessories – including group exercise, strength, and personal training. They keep over 40,000 parts on-hand, which means they can ship the very same day. Faster delivery means customers can have their machines back up and running in practically no time!

The sportsmith.com site was launched on the BigCommerce platform to meet the goals for site speed, to allow for more SEO management capabilities, and to provide the ability for business users to easily make updates.  Sportsmith engaged long-time partner, VSG Commerce to design and implement a BigCommerce solution with an emphasis on delivering the site quickly, as there was a hard cutover date with no flexibility.

Key Deliverables included:

  • Utilized BundleB2B to provide next-level B2B functionality
  • Created custom UI components and custom Theme styling outside the BigCommerce Admin Panel
  • Migrated the catalog and media data (180,000 products and 16,000 categories) from the previous platform to BigCommerce and the new BigCommerce URL structure
  • Transferred previous ratings and reviews to the new BigCommerce catalog using Yotpo Integration
  • Designed custom Category Landing, Brand, and Diagram pages
  • Established the ability to create custom orders and invoices with real-time calls to get data from NetSuite
  • Integrated with ZenDesk for live chat and knowledge articles


Check out our video for more details about the Sportsmith project.

Sportsmith looks forward to continuing to provide their customers with an exceptional experience while supplying all their needs to keep their fitness equipment and facilities running smoothly.

Kyocera – Digital Precision

Kyocera Precision Tools (KPT) is a division of the Kyocera-SGS Precision Tools Group specializing in the manufacturing, servicing, and marketing of Indexable Cutting Tools and Printed Circuit Board (PCB) drills. With over 40 years of cutting tool expertise, Kyocera has become the market leader in Japan and has an established global presence with manufacturing, technical centers, and sales offices in the Americas, Europe, and Asia.

The Kyocera B2B customer portal was launched on BigCommerce’s headless solution to create more personalized experiences for its B2B segments and to integrate with PeopleSoft in order to grow its online business.  Kyocera partnered with VSG Commerce to design, develop and implement a modern Commerce experience built on a headless approach to BigCommerce with a WordPress content management system to modernize the user experience and provide a platform for digital growth.

Key Deliverables included:

  • Developed a headless approach to BigCommerce
  • Incorporated WordPress CMS, with extreme flexibility for managing all aspects of the homepage
  • Created the ability to manage the catalog navigation menu in WordPress, independent of catalog changes
  • Established the ability to search through large quantities in the faceted navigation/filtering on PLP and Search Results pages.
  • Enabled the ability to search through a large amount of Ship-To addresses
  • Integrated with PeopleSoft for Order Creation
  • Synced with Catsy PIM for catalog data
  • Implemented Elastic Search for advanced search functionality, including:
    • Search through multiple product identifiers (SKU, ANSI, ISO)
    • Wildcard search


Kyocera looks forward to continuing to build upon its new platform to develop its Commerce capabilities and drive digital growth.


Check out our video for more details about the Kyocera project.

By minimizing the time it takes to launch digital content, commerce, and experience projects on the BigCommerce platform, we help clients maximize their results and return on investment.  Ready to improve your eCommerce platform?  Give us a call today at 847-854-5990 ext 102.