BrandsMart USA is one of the leading Consumer Electronics and Appliance retailers in the Southeast and one of the largest Appliance Retailers in the country offering your favorite brands at very low prices. Desiring to make their site more personalized for both B2B and B2C customers, BrandsMart partnered with VSG Commerce to design, develop and implement and Oracle Web Commerce site with customer specific pricing tiers. The new site emphasized personalization to customer type, products, promotions and service. Additionally, the usability focus was on local markets, store pick-up and warranty cross sells. This new site allowed BrandsMart to have a highly scalable environment perfect for holiday promotions and beyond.
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