Rock/Creek Outfitters is an independent specialty outdoor retailer with over 30 years of brick and mortar experience. As a leader in the outdoor industry and in the larger community, Rock/Creek uses outdoor retail as a platform to encourage outdoor recreation and environmental stewardship and to improve access to the backcountry. The challenge was to incorporate that outdoor experience into an online presence that was personalized to the individual sport and the individual. Rock/Creek partnered with VSG Commerce to build a unique, easily navigated site that is a platform to encourage all people to get outside, become active, and enjoy open spaces. The site speaks to each different type of outdoor enthusiast in the personalized language of their sport to find the products they need and engages them.
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