As the nation’s largest supplier of fitness equipment parts and fitness products, Sportsmith strives to provide a modern user experience to both their B2B and B2C customers. Sportsmith engaged long-time partner, VSG Commerce™, to select and implement their next generation commerce platform on BigCommerce. The sportsmith.com site was designed to meet the goals for site speed, to allow for more SEO management capabilities and to provide the ability for business users to easily make site updates. Sportsmith looks forward to continuing to provide their customers with an exceptional experience while supplying all their needs to keep their fitness equipment and facilities running smoothly.