Sportsmith began supplying fitness equipment parts and products in 1995. Today they are the nation’s largest supplier of fitness equipment parts including treadmill belts, treadmill decks, and more. Health clubs everywhere have come to depend on them for their unmatched speed of delivery, the unsurpassed quality of their parts, and the level of service that they provide. Sportsmith needed a solution that allowed them to provide a modern user experience to both B2B and B2C customers, to support ease of use for merchandising and to promote greater self-service. Sportsmith engaged VSG Commerce™ to design and implement an OCC solution and to build an improved process for multiple user groups.