Pumping Up
Sportsmith engaged long-time partner, VSG Commerce, to select and implement their next generation Commerce platform on BigCommerce. Learn more.
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Pumping Up


Pumping Up

The Client: 

Sportsmith began supplying fitness equipment parts and fitness products in 1995. Today they are the nation’s largest supplier of fitness equipment parts including treadmill belts, treadmill decks, and more. Health clubs everywhere have come to depend on them for their unmatched speed of delivery, the unsurpassed quality of their parts, and the level of service that they provide. Their customers also appreciate that their prices are almost always 10 – 30% lower than what they can find anywhere else.

They are also a leading provider of innovative strength and personal training products. Since the needs of fitness facilities and individuals are ever-changing, Sportsmith is constantly expanding their line of quality fitness accessories – including group exercise, strength and personal training products.  They keep over 40,000 parts on-hand, which means they can ship the very same day that they get an order. Faster delivery means customers can have their machines back up and running in practically no time!

The Project:

The sportsmith.com site was launched on the BigCommerce platform to meet the goals for site speed, to allow for more SEO management capabilities and to provide the ability for business users to easily make updates.

Strategic Objectives of the Project were:

  • Creating advanced search functionality for complex products
  • Improving site speed to meet required goals
  • Establishing real-time calls to get shipping carriers and rate options for each order
  • Implementing address validation with SmartyStreets
  • Integrating with NetSuite, using Celigo
  • Incorporating the ability to create custom designed pages


The Solution:

Sportsmith engaged long-time partner, VSG Commerce™ (VSG), to design and implement a BigCommerce solution with an emphasis on delivering the site quickly, as there was a hard cutover date with no flexibility.

Key Deliverables of the Solution:

  • Utilized BundleB2B to provide next-level B2B functionality
  • Created custom UI components and custom Theme styling outside the Big Commerce Admin Panel
  • Migrated the catalog and media data (180,000 products and 16,000 categories) from the previous platform to BigCommerce and the new BigCommerce URL structure
  • Transferred previous ratings and reviews to the new BigCommerce catalog using Yotpo Integration
  • Designed custom Category Landing, Brand and Diagram pages
  • Established the ability to create custom orders and invoices with real-time calls to get data from NetSuite
  • Integrated with ZenDesk for live chat and knowledge articles


Sportsmith looks forward to continuing to provide their customers with an exceptional experience while supplying all their needs to keep their fitness equipment and facilities running smoothly.